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FanWord

Loras College Athletics Partners with FanWord to Elevate Storytelling Through AI-Powered Tools

April 1, 2026

DUBUQUE, Iowa - Loras College Athletics is partnering with FanWord, one of the leading technology and storytelling companies in college sports. The department has signed a three-year deal to enhance their storytelling through the company's AI-powered platform, FanWord Assist.

Leveraging FanWord Assist enables the Loras communications team to produce high-quality content efficiently while maintaining consistency, meaning the Duhawks can deliver more coverage, spotlight more athletes, and engage fans more effectively than ever before.

"This partnership with FanWord marks an important step forward in how we amplify our brand and engage our audience," said Director of Athletics, Denise Udelhofen. "Together, we're focused on growth, creativity, and strengthening the connection between our program and our fans. FanWord will also assist our athletic communications department in working more efficiently and sharing the incredible stories of the impact our student-athletes and coaches make throughout the year."

Loras joins a growing network of more than 190 athletic programs and organizations across all levels of college sports utilizing FanWord Assist. Additionally, Loras' adoption of the platform places them alongside fellow American Rivers Conference members Luther College and Simpson College, as well as the conference office.

"We're excited to welcome Loras to the FanWord family," said Chris Aumueller, CEO of FanWord. "With FanWord Assist, their communications team will be supported with AI-powered tools that will help them share more stories, more efficiently, while keeping the authentic voice that makes the Duhawks unique."

The platform — which supports coverage for nineteen intercollegiate sports — provides powerful tools that help athletic communication teams create game recaps, player bios, feature stories, transcriptions, and other digital content more efficiently. 

About FanWord
FanWord is one of the leading AI and storytelling companies in the college sports indusrtry and works with more than 190 athletics organizations across all levels. To learn more about FanWords's software, FanWord Assist, click here.